Unibet has grown from humble beginnings to become one of the world’s most popular online sports betting sites. A Swedish tech entrepreneur named Andres Ström launched the site from a small apartment in London back in 1997. It has gone on to build up a customer base of more than 16 million people spread across the globe, with offices in London, Stockholm, Malta, Sydney, Manila and Bucharest.
Unibet launched its first US venture when it went live in New Jersey in September 2019. It expanded into Pennsylvania two months later, and then went live in Indiana in July 2020. The site will ultimately be rolled out across the country.
It is one of the world’s most successful and experienced online sports wagering groups. Over the years, Unibet purchased well-known brands such as Stan James, 32Red and Bingo.com. It also set up a flourishing B2B arm called Kambi, which has powered the sportsbooks at 888Sport, DraftKings, BetRivers, Parx, BetAmerica and many others. In 2014, Kambi was spun off as a separate business, with Unibet shareholders controlling 95% of its equity.
Unibet was renamed Kindred Group in 2016, but Unibet remains the main brand within its empire. The business is listed on the Stockholm Stock Exchange. It has more than 1,400 staff spread across the world. Unibet is a safe, licensed sports betting site that has the potential to become very popular in the United States.
Unibet Sportsbook Promo Code & Bonus Offering
Unibet sportsbook offers a unique welcome bonus in a bid to attract new customers. You will automatically receive three free $10 bets upon signing up for an account. You do not need to deposit any of your own money to unlock these free wagers. Two can be used on any sporting event of your choosing, while the third must be used for live betting only.
You can keep any profit you might earn on these wagers. Many sportsbooks would force you to roll your winnings over several times before allowing you to make a withdrawal, but that is not the case at Unibet.
Bettors will then receive a risk free bet worth up to $250. To qualify for this bonus, deposit anything from $10 to $250 into your account. Place a wager, and if it is successful, you keep your winnings. However, if it is unsuccessful, Unibet will give you a free bet for the same amount, giving you another chance at winning. You only need to wager the bonus amount one time before making a withdrawal.
If you sign up for a Unibet casino account, you will receive a 100% match deposit bonus worth up to $500. The minimum deposit required to qualify for this bonus is $10. If you deposit the full $500, your account will be credited with $1,000.
There is a 10x rollover requirement attached to these funds, so you would essentially have to place $10,000 worth of wagers before you could make a withdrawal. All table games count just 10% towards the rollover requirement. Unibet will also throw in an extra $10 free bet when you sign up for a casino account. You can use it to try out your favorite casino games risk free.
Unibet Loyalty Program
Unibet offers a number of ongoing promotions and incentives for existing customers. It provides a Live Boost of the Week promotion, which could result in a 20% profit boost on any NCAAF game or a 10% boost on a live bet in any soccer match. You will also receive a $10 free bet bonus if you place at least five $10 live bets over the course of a week.
The sportsbook runs several parlay boost offers, such as the Instant 30% Profit Boost and the Pigskin Parlay Super Boost bonus, which earns you a 50% profit boost on any eight-game football parlay. The minimum odds on each selection must be -500, and the maximum stake is $50. There are also weekly tennis cash booster promotions.
Unibet customers can enjoy a 25% casino reload bonus on Thursdays, and there are seasonal promotions such as Winter Wonderland. The site runs various casino competitions, and it also runs a $25 refer a friend bonus, so there are lots of reasons for customers to remain loyal.
Which states is Unibet legal in?
Unibet made its US debut in New Jersey on September 10, 2019. It was a little late to the party, as the first legal sportsbooks went live in the Garden State the previous summer, but it wasted no time in seizing market share from its rivals.
Unibet quickly tied up a high-profile deal to sponsor the New Jersey Devils ice hockey franchise. That has given it significant brand exposure throughout the Devils’ Prudential Center arena, while former goaltender Martin Brodeur signed on as a Unibet brand ambassador as part of the agreement. The sponsorship deal allowed Unibet to quickly become a household name in New Jersey, where it continues to go from strength to strength.
Unibet expanded into Pennsylvania in November 2019. By that point, Pennsylvania had become the largest state in terms of population and GDP to legalize sports wagering, and Unibet wanted a slice of the action. It tied up a deal with Mohegan Sun Pocono to operate on its license, and launched an integrated online casino and sportsbook.
It aimed to win over Pennsylvania sports fans by launching a $100,000 Pigskin Parlay competition, along with a free bet bonanza and competitive bonuses. Unibet was one of the first online sportsbooks to launch in Pennsylvania. Its agreement with Mohegan Sun Pocono runs for five years from 2019, with the possibility to extend with two additional five-year terms. Unibet also became the official casino partner of the Philadelphia Eagles.
Unibet made its first foray into the Midwest when it launched in Indiana in July 2020. The business was buoyed by initial results in New Jersey and Pennsylvania, so it decided to make Indiana its third US state.
It secured an arrangement with Caesars Entertainment to launch on the license of Horseshoe Hammond Casino. Unibet became the eighth online sportsbook app in Indiana, following BeAmerica, BetMGM, BetRivers, Caesars, DraftKings, FanDuel and PointsBet.
Unibet Sportsbook App
Unibet boasts a highly-rated sportsbook app. The Unibet development team honed its mobile offering in markets across Europe, so it had a very slick and polished product ready to launch.
The vast majority of legal wagers are placed online in states like New Jersey, Pennsylvania and Indiana, and a mobile app is the most convenient form of online betting, so Unibet’s app has proved very popular thus far.
The Unibet app is available for download on all iOS and Android devices. It initially launched only on Android devices in some states, but it is now available on both operating systems. The team has done a great job of condensing all the information and features available on the desktop site into a smaller format.
A number of useful features and shortcuts aid the navigation process, making it quick and easy to find sporting events you might like to bet on. Pages load quickly, the buttons are sharp and responsive to the touch, and the app is a pleasure to use. You can often place wagers with just a few taps of the screen, which is especially helpful for live betting.
Unibet Sportsbook Betting Options
NFL, NCAAF, NBA and NCAAB naturally take pride of place at Unibet. It offers a fantastic array of betting options on every pro and collegiate football game. When conducting this Unibet review, we found more than 200 prop bets available on some NFL games. It offers a huge range of alternate lines for spreads and totals, plus game parlays, game props, player props, and half and quarter betting. A handy tool also helps you compile a teaser with ease.
It is a similar case with NBA and NCAAB games, as Unibet offers a ton of props and alternate lines alongside the classic wagering markets. You can find plenty of futures betting options too, plus basketball betting on action across Europe. MLB and NHL are covered in extensive detail, and Unibet has wagering on hockey in Europe too.
MMA is another popular sport, and then the list runs in alphabetical order: Aussie Rules, boxing, cricket, cycling, cyclo-cross, darts, floorball, golf, handball, motorsports, rugby league, rugby union, snooker, soccer, tennis and volleyball. Soccer has the most wagering options of all the sports at Unibet. You can bet on all MLS, EPL and Champions League games, alongside a variety of niche tournaments in countries including Kenya, Oman and Bolivia, while it goes deep into the lower leagues in countries like England and Italy.
Unibet offers pre-game betting and live betting on most sporting events each day. The live betting section is very easy to use, and it features a wealth of regularly updated markets, plus stats and scores.
Unibet Sportsbook Sign Up
The sign up process is quick and efficient at Unibet. Click on the green “Register” button at the top of the screen and complete the two-stage process. First you can choose your welcome offer. You have the option of taking the sportsbook offer or the casino offer. You can opt out, but there is no reason to do so, as Unibet does not impose rollover requirements on its bonuses.
Enter your email address, choose a password and confirm that you are of a legal age to gamble. The second step requires you to enter personal details – name, date of birth, phone number, the last four digits of your social security number, and your mailing address. You must also choose a security question, check a few boxes and then submit your application.
You will then need to verify your email address and your identity with copies of the required documents. You will then be able to play the bonus bets, make a deposit, place your first risk-free wager and start betting on thousands of sporting events.
Who Can Sign Up to Unibet?
Unibet is available to all sports fans in the states of New Jersey, Pennsylvania and Indiana. You must be 21 years of age or older to sign up for a Unibet account in any of these states. In states like New Jersey, you cannot open a sports wagering account if you have the ability to influence the outcome of a sporting event. That means players, coaches and referees cannot sign up at Unibet.
The plan is to eventually roll the Unibet app out across many more states. More than half of all states have now legalized sports wagering, and Unibet is an ambitious operator. It is live in many countries across the world, and it has a market leading position in some, so it will work hard to sign up as many US players as possible.
Unibet Sportsbook – Customer Experience
The user experience is very strong at Unibet, as the site is easy to navigate, uncluttered and intuitively laid out. It has a lot of beneficial features, and the overall quality of the odds is attractive at Unibet compared to its rivals.
The customer service team is available from 8am to 11pm ET, seven days per week, and there is a detailed FAQ section. We found the customer support representatives very helpful and professional when we put the team to the test for this Unibet review.
Unibet Sportsbook - Deposits and Withdrawals
You have several banking methods at your disposal when you sign up for an account at Unibet. The site accepts deposits via credit or debit card, prepaid card, e-check, PayPal, PayNearMe or an online bank transfer. The minimum deposit is $10. All of these deposit methods are safe, secure, and instant.
The minimum withdrawal is also $10 via most methods, although that increases to $100 if you opt for a check. The quickest withdrawal method is generally PayPal, as you will receive your money within minutes. Bank transfers can take two to five business days to arrive. You can visit the Cashier section at Unibet for more details on the waiting times and limits for each banking method.