William Hill Casino

William Hill Casino

William Hill has been a staple of sports betting in the UK since 1934, originally through its high-street betting shops and for the past two decades, its online operations as well.

They are the largest UK Operator, with a share of around 25% of the UK market and have been listed on the London Stock Exchange since 2002.

They have been present in the USA as William Hill US since 2012, with a focus on retail and mobile operations in the state of Nevada. From there they operate 107 race and Sports Books and the state’s most popular sports betting app. It accounts for approximately half of all wagers placed with William Hill.

Following the decision of the Supreme Court of the United States in the case of Murphy v National Collegiate Athletic Association in June 2018, effectively making it legal to bet on sports events in the state of New Jersey, William Hill have expanded their operations.

In New Jersey, William Hill is operating at Monmouth Park Racetrack, Ocean Resort Casino, Tropicana Atlantic City, and online with the William Hill New Jersey sports betting app.  William Hill also is operating sports books in Indiana, West Virginia, and Iowa; a race book in Florida; and online with the William Hill Iowa sports betting app. William Hill is a licensed sports betting provider in numerous casinos in Mississippi and New Mexico, and serves as the exclusive risk manager for the Delaware and Rhode Island sports lotteries.

William Hill Ownership

Caesars Entertainment Inc. bought William Hill PLC for $4 billion in April 2021, selling non-US assets of William Hill to 888 Holdings PLC for $3 billion in September 2021. 

The combined companies currently operate sports betting in 18 jurisdictions in the U.S., an industry-leading 13 of which offer mobile sports betting. The Company expects to be operational in 20 U.S. jurisdictions by the end of 2021.

William Hill continues to operate sportsbooks at some locations outside the Caesars Rewards network, in three jurisdictions. In states that require registration in-person or near a facility including Nevada, Illinois, and Washington DC, the app is called Caesars sportsbook by William Hill.

Moving forward, William Hill sportsbook will be rebranded as Caesars sportsbook. This combination enables Caesars to enhance its existing services to customers by providing a single-wallet offering of sports betting and online gaming products across all their enterprises.

What Software is William Hill Run on?

The William Hill sportsbook app uses proprietary software created by Computerised Bookmaking Systems, Inc. The only other sportsbook app to use a similar version of this software is NV Sports.

The app has been praised for: being quick, responsive and painless to use. And also for the clarity of the text on it, making it very easy to read.

There are two slight areas of improvement when it comes to the software. The first is that you need to sign in to the app every time you use it. Some other Sportsbook apps give you the choice to remain logged in at all times meaning that as soon as you open the app, you’re ready to start browsing lines, point spreads and odds and of course, actually place bets straight away. Here you may have to spend a couple of seconds logging in, by which time of course some of the odds may have changed when betting in-play.

The other is that you can’t use the app while your mobile device is being charged, such as to a computer or a wall charger.

Does William Hill Offer any Promotions on Sign Up?

Caesars sportsbook offers a varied selection of promotions, the current welcome bonus is detailed in the Caesars sportsbook review. If you are in the state of Nevada specifically, there is a sign up promotion you could take advantage of if you didn’t already own a William Hill account. There is a $50 sign up bonus if you make an initial deposit of $50 or more.

To see how this works in detail, here’s what you need to know.

  • Promotion period runs until December 31 2021.
  • The deposit amount must be wagered within 90 days after registration, you will receive the $50 bonus once the initial deposit amount has been wagered through once.
  • Pari-mutual wagering is not permitted.

What Sports can you bet on at William Hill?

The US four most popular sports: baseball, basketball, football and hockey. And they’re not just limited to the top divisions of the men’s game in the US, either. For example, you can also bet on the CFL (Canadian Football League) rather than just the NFL when it comes to football and the NCAA (men’s college) when it comes to basketball, in addition to the NBA.

There are also plenty of leagues/competitions/tours to wager on when it comes to soccer, tennis and golf, plus a few select betting markets on the likes of boxing, UFC, cricket and rugby.

Can you bet on Horse Racing at William Hill?

No, not online.

But as mentioned already, you can head down to the Monmouth Park race track in New Jersey and bet on all the races from there. Now open seven days a week, it’s available to the public between 10am and 1am Monday to Thursday, plus Sunday. And till 2am on Fridays and Saturdays.

What Types of Markets are on Offer at William Hill?

On just about any sporting event offered at William Hill, you can bet on the straight winner. An example would be Team A or Team B in a baseball match or Team A, Team B or Draw in a soccer match.

You can also bet on the money line in any game, where a handicap is applied to the favourite, effectively making any match as close to a 50/50 shot as possible. Other handicaps are offered where the odds aren’t so close to even money and you can also bet on total points lines. Here William Hill will predict how many points will be scored in the match and you have to decide whether the points scored will go over or under that line.

But if the possibility of bigger returns from smaller investments are your thing, there’s also the option to place parlay bets. Here you put two or more selections from whatever sports or leagues you wish together and will have had a winning bet if they all come good. The odds of the parlay bet are worked out by multiplying the odds of all the different selections by one another.

Players should be aware that if a match you had as a selection is a rained off or tied (where you bet that one team or the other would win) that selection will be removed from the Parlay bet and all other selections stand.

Among the other types of bets are ‘futures’, where for example you can bet on who will win the Superbowl, before the season has even started.

What is the Sign-Up Process like at William Hill?

You’ll be asked to fill in some basic details such as name, date of birth, address, zip code, e-mail, cell number and social security number. You’ll also be asked to provide the answers to a couple of security questions and be given the chance to enter any promo codes that you may have received, which entitle you to any offers. The whole process shouldn’t take you more than 3-5 minutes to complete.

How do I Deposit on William Hill?

You can use credit/debit cards (VISA and Mastercard), ACH (echeck) and the William Hill pre-paid card. This involves acquiring one, linking it to your credit card and then funding your account (or withdrawing with it) whenever you wish.

You can also fund your account with cash by going to the Monmore Park Sports Book or the Ocean Resort Casino.

What is the Withdrawal Process Like at William Hill?

Much quicker than most of their competitors. It will generally take a maximum of 72 hours for a withdrawal request to be processed but can often be done much quicker, especially for customers who have previously made withdrawals. You may need to provide documentation when requesting a withdrawal, for customers’ own safety.

Alternatively, you can also make a straight cash withdrawal at Monmore Park Sports Book or the Ocean Resort Casino by providing your account details and showing a valid form of ID.

What Betting Products are on Offer at William Hill?




Yes. William Hill offers in-play betting on dozens of different sports events every day.

Parlay builder

Yes. You can mix and match by placing parlay bets made up of selections not just across the same sport, but also across different sports.

Same game parlay

Yes. You can choose different selections within the same match and put them together in a same-game parlay.

Request a bet



Yes. Defined as ‘events within an event’, an example would be: who will score the first touchdown in game X?

Round Robin

Yes. This means placing a series of parlays within a parlay. One of the bets will be a parlay on all selections winning, the others are some of the selections put together, but not all.

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