Statements
The Utah Hockey Club has unveiled its color scheme, logo, and jerseys for its inaugural season in 2024-25. After relocating from Arizona, the Utah team is leaning into its geographical surroundings by incorporating primary and secondary colors that reflect the unique landscape of the area.
While it sorts out a more permanent rebrand for the 2025-26 season and beyond, the team will adopt the Utah Hockey Club moniker for its debut season. On Thursday, Utah revealed the colors and threads it will use while it awaits its future name and logo.
New Color Scheme
Utah has chosen to go with "rock black," "salt white," and "mountain blue" as its color scheme. These hues are carefully selected to resonate with Utah’s natural beauty and rugged terrain. The club is playing it relatively simple with the logos, opting for "Utah Hockey Club" in various forms, including versions that prominently feature the state of Utah. These colors will remain even after the team finalizes a new name, which is currently being decided by a fan vote.
Jersey Designs
As part of the temporary rebrand, Utah is also playing it safe with the new jerseys. The home sweater uses black as the primary color with "UTAH" spelled out diagonally. The away jersey follows the same design but uses white as the primary color. This diagonal text format is a common design in the league, most famously utilized by the New York Rangers.
Teams like the Carolina Hurricanes, Pittsburgh Penguins, and Vegas Golden Knights have also employed this design in recent alternate uniforms. The simplicity and classic feel of the uniforms provide a sense of tradition while the team prepares for its permanent identity.
Upcoming Rebrand
The Utah Hockey Club should finalize its permanent rebrand soon enough, with fan voting for the new team name scheduled to end on June 20. The finalists in the naming contest include Blizzard, Mammoth, Outlaws, Venom, and Yeti, along with the option to retain the Utah Hockey Club name. This community-driven approach to the rebrand highlights the organization’s commitment to building a strong, local fan base right from the start.
Quotes
The new team colors—"rock black," "salt white," and "mountain blue"—perfectly encapsulate the spirit of Utah's rugged landscape. While the interim name "Utah Hockey Club" and the simple "UTAH" diagonal text on the jerseys keep things straightforward and rooted in tradition, these elements provide a solid foundation for the team's future identity.
Utah is eagerly anticipating the conclusion of the fan vote and looks forward to unveiling its new permanent brand, which will undoubtedly evoke the passion and spirit of the community. As the team prepares for its debut season and the unveiling of its permanent identity, there is a palpable sense of excitement among fans and players alike. The future looks bright for the Utah Hockey Club, and the months leading up to the new season will be filled with anticipation as this new chapter in the team’s history unfolds.
The unveiled design and color schemes not only set the stage for what is expected in the future but also create a sense of belonging and pride among fans and players. This transitional period plays a crucial role in the team’s development and community integration, providing a template for what is yet to come.