bet365’s Strategy for UEFA EURO 2024
At bet365, we don't do ordinary. As the excitement for UEFA EURO 2024 builds, we’re going all out to enhance every match day experience for our customers. Starting at 12pm on every match day throughout the tournament, we’re offering a guaranteed Super Boost that promises to elevate the thrill of every game.
In addition to the Super Boost, our regular suite of offers and promotions will be available throughout the Euros Finals. These encompass a variety of opportunities including the Early Payout offer, Bet Builder +, Winnings Boost, Euros Soccer Acca Boost, and the Soccer Substitute Guarantee.
Exciting New Offers
One particularly exciting promotion has been tailored for the knockout stages of the tournament: the ‘Extra Time Extra Chance’ offer. This creative initiative ensures that players who place bets on selected player markets will have their bets paid out in Bet Credits if their selection loses in normal time but wins in extra time, including Bet Builders. This new twist ensures that the excitement continues beyond the 90-minute mark.
Moreover, we will be running an adapted version of our popular free-to-play game, The 6 Scores Challenge. With the number of games reduced to four for the tournament, this adaptation presents bet365’s players with a greater opportunity to win prizes, as fewer predictions are required to land a top prize.
Our goal is to make every day of Euro 2024 better for our customers. Whether it’s a guaranteed Super Boost or a bespoke offer, our best-in-class app and product are fully geared to enhance the user experience.
Teams Attracting Betting Attention
England has traditionally been a favorite among our bettors, but the dynamics have shifted. Initially, 17.7% of our customers backed Gareth Southgate’s side to win Euro 2024. However, France has now taken the lead in terms of outright bets, receiving 16.9% of the support, while England has seen its backing decrease to 15.8%. Portugal has also garnered significant interest, with 13.7% of single bets in the Outright market.
Hosts Germany occupy the fourth spot, well clear of Spain. The Netherlands has attracted attention following some encouraging friendly performances, rounding out a competitive field of teams in the betting market.
Most Popular Euro 2024 Winner Bets
- France – 16.9%
- England – 15.8%
- Portugal – 13.7%
- Germany – 13%
- Spain – 9.4%
- Netherlands – 6.1%
- Italy – 5.6%
- Croatia – 4.3%
- Belgium – 3.1%
- Denmark – 1.8%
Top Individual Bets
Looking at individual players, Kylian Mbappe commands a significant share of the spotlight. An impressive 23.1% of customers back him to be the top goalscorer at Euro 2024. Mbappe also leads the way in bets for the UEFA Player of the Tournament. Cristiano Ronaldo is a strong contender, sitting second behind Mbappe in top goalscorer bets.
Among new talents, fleet-footed Barcelona winger Lamine Yamal is the most popular bet in the UEFA Young Player of the Tournament market. England also has notable representation with Cole Palmer, Kobbie Mainoo, and Jude Bellingham attracting interest. Additionally, Manchester United captain Bruno Fernandes tops the list for Most Assists.
An intriguing 10.6% of wagers predict another thrilling France vs Portugal final, showcasing the high expectations for both teams.
Importance of the Euros to bet365
The UEFA Euro 2024 tournament in Germany is anticipated to be a monumental event, drawing in football fans from across the globe. We've already observed several teams being heavily backed alongside star players in our bespoke player markets.
If England navigates their group phase with ease, we can anticipate a surge in optimistic and patriotic betting across the nation. A low-scoring showpiece on July 14th would be preferable to many. Like most football enthusiasts, we can't wait for the tournament to get underway.
bet365’s Favourites for the Tournament
England remains one of the most backed teams leading up to the tournament. Despite a noticeable decline in support over the final few days, they still cling to favouritism in what is likely a 'now or never' moment for Gareth Southgate's squad.
Kylian Mbappe, having taken the goalscoring honors at the World Cup, is expected to perform exceptionally. Portugal also appears promising, with Bruno Fernandes backed to shine and Cristiano Ronaldo still eager to make his mark amidst decades of heartbreak. Thousands of bets on Ronaldo finishing top of the charts indicate he's far from being sidelined.
It certainly would be just like Ronaldo to make a significant impact in the proceedings, further adding to the drama and excitement of UEFA Euro 2024.