Insights and Data
CRM marketing solution provider Optimove has unveiled its latest insights on bettors' wagering intentions for Euro 2024. The report, compiled by Optimove Insights, provides a detailed examination of the wagering and communication preferences of the average European customer.
Betting Behavior and Preferences
The findings reveal that more than half of bettors (58%) exhibit active betting behavior, placing bets on one or more games weekly. Notably, 29% of bettors bet on several games per week, while a substantial 76% of respondents bet at least once a month.
Among the types of bets, over/under bets are the most favored, attracting 46% of bettors. Prop bets follow closely at 39%, and parlays round out the top three at 35%. When it comes to the types of games, 57% of bets are placed on Champions League and European tournaments, 54% on national league season games, 48% on national tournaments or friendlies, and 46% on national cup games.
Euro 2024 Betting Trends
One of the standout insights is that 84% of bettors plan to bet on Euro 2024, even if their national team is not participating. Additionally, live betting during games is highly popular, with 83% of bettors engaging in this form of wagering. This trend highlights a significant opportunity for betting platforms to enhance the player experience and build customer loyalty.
The key factor influencing a bet is player performance, which is cited by 52% of respondents. Expert analysis and betting promotions are equally influential, each impacting 47% of bettors.
Marketing Challenges
Despite bettor engagement, the report also uncovers a critical issue: marketing fatigue. Many respondents have abandoned specific platforms due to an overwhelming number of marketing messages or irrelevant content. This insight serves as a caution for sportsbook operators to tailor their communication strategies thoughtfully.
Industry Implications
The results of this report offer a clear guide for sportsbook operators aiming to deepen player loyalty and optimize customer lifetime value. As one commentator noted, "The results of this report provide a clear guide for sportsbook operators to deepen player loyalty and optimize customer lifetime value."
Another expert emphasized the potential of Euro 2024, stating, "Euro 2024 is an incredible opportunity for operators to build even deeper relationships with both current and new players."